THE EMERGING WINEDRINKER IN CHINA
| Blog - Marketing |
Wine Intelligence has a new report out on the emerging wine drinkers in China. They know that imported wines are better, but are confused about what to buy so they stick with local, inferior wines. I think there is a tremendous opportunity here to develop labels that speak to the Chinese consumer. With 80 million potential buyers by 2025, large (and even small premium wineries) should be focusing on developing Chinese specific brands for export. Labels that are a mix of classic U.S. but with very specific hooks for the Chinese.
Wine Intelligence is selling the 150 page report for £3,500.
Read the full release here: Chinese consumers “waking up” to imported wine – but find it difficult to understand.
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