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CUT THE CASE HERE!

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Faraway Farms, a winery in South Africa, has updated their packaging and their new case is a nice example of graphically incorporating a cut line for retail display. This stops ...

Marketing | | Tuesday, 16 February 2010

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O-I Helps Students

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From winebusiness.com"

 

O-I, the world’s largest glass packaging manufacturer, is demonstrating its commitment to the education of future vintners by supplying more than 458 cases of glass wine bottles to the UC Davis Department of Viticulture and Enology.

“O-I’s generosity and investment in our students has made a critical difference, providing us with the materials necessary to continue making our teaching and research programs truly outstanding,” said Chik Brenneman, Winery and Vineyard Manager of UC Davis’ Department of Viticulture. “These wine bottles made many of our large-scale projects possible and served to educate students on the benefits of glass packaging for wine.”

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Wine Drinkers Prefer Glass

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Trying to find the original source for this, I'm more interested in the questions they asked (and who they asked, Americans, Europeans???). I don't think the results are outrageous though, also like to find out if there is a point where price is a consideration?

From The Scotsman:

Glass tops class, say drinkers - Scotsman.com News
Published Date: 07 September 2009
WINE and beer drinkers favour glass bottles over alternative packaging such as cans and boxes, new research suggests.
A poll by InSites Consulting found 94 per cent of consumers favour the material for wine, and a majority also preferred beer from bottles rather than cans.

In recent years the Government has encouraged manufacturers to cut down on glass to reduce the carbon emissions produced from shipping heavy packaging around the world.

Other products which consumers preferred to come in glass were spreads, baby food, spirits and condiments.


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Last Updated (Monday, 07 September 2009 18:13)

 
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